GRAPHIC DESIGN V/VI - GRA 401/402: (GRA 401) PROJECT 1

A corporate logo is the most important component of a brand identity. The shape, color, typeface, etc. should be distinctly different from the others in a similar market. The most effective logos are the ones that are instictly recognizable, and that evoke some sort of emotional response. Well designed logos work well at different sizes, and even in one color.

A logotype is brandname set in a special typeface\font arranged in a particular , but legible, way; which uniquely identifies corporations, products, services, institutions, agencies, associations, events, or any kind of organizations in order to differentiate publicly the owner of the logotype from the other entities.

In this project the students were asked to design a logo, consisting of a logotype and an emblem, for a new modern international sports company: "steps" which aims to compete with brands like Nike and Adidas.

In groups of 5 or 6 people, they first started a research and a visual collection of five main competitors: Nike, Adidas, Puma, Reebok and Slazenger. Each group would pick one of these and make a extensive research of its logo development, brand identity, marketing strategy and general concept. Researches and visual material presented in class. On final submission, on an A3 sheet, they were asked to show a color and black and white application of logo, 15 cm x 15 cm each; as well a color and black and white scalled application, 3 cm x 3 cm each.