In this project, you are asked to read a book, or pick a book you have alredy read and have been deeply affected, and imagining that this book is being converted into a script and being produced as a movie, to design the movie poster.
You will be choosing a book which has not been produced as a movie before, and therefore will have no visual reference but your imagination and creativity. The challenge of the project is to take a purely verbal and conceptual idea, and turn it in to a visual medium. In this process of visualization, you will make decisions about actors, settings, costumes, and style of the movie, as well as the concept to put forth in your poster.
After reading the book, you are also asked to submit a paper explaining the summary of the plot,your reason choosing this book and your ideas of visualizing the concept of the book.
It is suggested that you use your own photography and\or illustrations in your poster design, and also pay attention to the visual language generally used in the movie posters, use of typography and organization of information, relationship of image and text, etc.
Meriç KÖSTEM
Maria GONCHAROVA
Ela AĞALAR
Fuat Emre BAKIR
Today, in the age of desktop publishing, we are surrounded by numerous examples of books, magazines, newspapers and other visual media; pages and pages of text and image designed by professionals to create a bright and beautiful way to zero information content. Editorial design has become content without meaning, smartly done up to use combinations of pictures and type so that words become decorative and text merely a component in a visual look.
For once, you as designers are asked to be both the author and the designer of a book. The aim of this project is to author a work from its contents to its design. For you will determine all the components of this work, we will call it: a designer’s book.
Research, compilation, design and execution are among the essential steps you need to take in this project.
The first phase requires you to find a ‘topic’ and make extensive research on it. For a topic, you can select any subject which you find interesting and worth for studying. Please, try not to be very individual or very general, so that you can limit your research. Also, consider your topic’s appeal for your audience. How would it communicate itself and what kind of an effect it will create, if your work is published and placed on a shelf in a bookstore.
When you decide on your topic, you can compile your research materials: illustrations, photographs, drawings, articles, your writings, poetry etc.
Once you have your material before you, you can start working on your format and layout. Note that, the total area of your final work should be equal to 63 x 87cm x (1.5) area at minimum, with at least 12 pages. Another crucial aspect of this project is the proportions between image and text. At least 40% of your final work should be composed of text.
Finally, after you complete your design, you are expected to execute it as a 3D prototype: folded, bound and ready for use designer’s book.
Aslı Deniz Mete
Ela AĞALAR
Onur Karakurt
Maria GONCHAROVA
Meriç KÖSTEM
A corporate logo is the most important component of a brand identity. The shape, color, typeface, etc. Should be distinctly different from the others in a similar market. The most effective logos are the ones that are instictly recognizable, and that evoke some sort of emotional response. Well designed logos work well at different sizes, and even in one color.
“As a graphic symbol of a company, product or service, a logo is visual communication at its most basic-The purest form of graphic design. Our challenge in creating these symbols is to express the value, personality, characteristics and essence of a company or product a cross barriers of language and culture in aclear, concise and unique manner.
A logo acts as a primary identifier. When properly designed, it immediately and consistently evokes recognition and inspiration in all who encounter it. This symbol must convey the quality and authenticity of the client’s product or service in order to rise above the rest.
A logo, because its usage determines how its perceived, it must always be accompanied by standards and guidelines for usage. In most cases alogo must be applicable both in black and white in color, in multiple sizes, in both still and animated forms, and across numerous media. From print to broadcast to the world wide web, asuccesful logo must translate well in modes of communication. ”*
“Logo design is asimplification of an idea using basic graphic forms. To day’s life dictates fast and persise communication. The logo is the fastes communication. In the world of graphic communications. **
A logotype is brandname set in a special typeface\font arranged in a particular , but legible, way; which uniquely identifies corporations, products, services, institutions, agencies, associations, events, or any kind of organizations in order to differentiate publicly the owner of the logotype from the other entities.
In this project you are asked to design a logo, consisting of a logotype and an emblem, for a new modern international sports company: "cross" which aims to compete with brands like Nike and Adidas.
Aslı Deniz METE
Ela AĞALAR
Fuat Emre BAKIR
Maria GONCHAROVA
Meriç KÖSTEM
Neslihan TEPEHAN
