A corporate logo is the most important component of a brand identity. The shape, color, typeface, etc. Should be distinctly different from the others in a similar market. The most effective logos are the ones that are instictly recognizable, and that evoke some sort of emotional response. Well designed logos work well at different sizes, and even in one color.
“As a graphic symbol of a company, product or service, a logo is visual communication at its most basic-The purest form of graphic design. Our challenge in creating these symbols is to express the value, personality, characteristics and essence of a company or product a cross barriers of language and culture in aclear, concise and unique manner.
A logo acts as a primary identifier. When properly designed, it immediately and consistently evokes recognition and inspiration in all who encounter it. This symbol must convey the quality and authenticity of the client’s product or service in order to rise above the rest.
A logo, because its usage determines how its perceived, it must always be accompanied by standards and guidelines for usage. In most cases alogo must be applicable both in black and white in color, in multiple sizes, in both still and animated forms, and across numerous media. From print to broadcast to the world wide web, asuccesful logo must translate well in modes of communication. ”*
“Logo design is asimplification of an idea using basic graphic forms. To day’s life dictates fast and persise communication. The logo is the fastes communication. In the world of graphic communications. **
A logotype is brandname set in a special typeface\font arranged in a particular , but legible, way; which uniquely identifies corporations, products, services, institutions, agencies, associations, events, or any kind of organizations in order to differentiate publicly the owner of the logotype from the other entities.
In this project you are asked to design a logo, consisting of a logotype and an emblem, for a new modern international sports company: "cross" which aims to compete with brands like Nike and Adidas.
“As a graphic symbol of a company, product or service, a logo is visual communication at its most basic-The purest form of graphic design. Our challenge in creating these symbols is to express the value, personality, characteristics and essence of a company or product a cross barriers of language and culture in aclear, concise and unique manner.
A logo acts as a primary identifier. When properly designed, it immediately and consistently evokes recognition and inspiration in all who encounter it. This symbol must convey the quality and authenticity of the client’s product or service in order to rise above the rest.
A logo, because its usage determines how its perceived, it must always be accompanied by standards and guidelines for usage. In most cases alogo must be applicable both in black and white in color, in multiple sizes, in both still and animated forms, and across numerous media. From print to broadcast to the world wide web, asuccesful logo must translate well in modes of communication. ”*
“Logo design is asimplification of an idea using basic graphic forms. To day’s life dictates fast and persise communication. The logo is the fastes communication. In the world of graphic communications. **
A logotype is brandname set in a special typeface\font arranged in a particular , but legible, way; which uniquely identifies corporations, products, services, institutions, agencies, associations, events, or any kind of organizations in order to differentiate publicly the owner of the logotype from the other entities.
In this project you are asked to design a logo, consisting of a logotype and an emblem, for a new modern international sports company: "cross" which aims to compete with brands like Nike and Adidas.
Aslı Deniz METE
Ela AĞALAR
Fuat Emre BAKIR
Maria GONCHAROVA
Meriç KÖSTEM
Neslihan TEPEHAN
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