GRAPHIC DESIGN V/VI - GRA 401/402: (GRA 401) PROJECT 4

This is a four-piece project where the students conceptualized and worked on a social awareness campaign. Social awareness campaigns are usually organized by non-profit organizations with the aim of creating a consciousness and making a change in the society and culture. They are usually based on the current social, cultural, political or economical problems that exist in a society.

In this project, the students were asked to address the current social problems that exist in our society and create a conceptual solution using the tools of visual communications.

The first phase required the students to find a ‘topic’ and make an extensive research on it. Some examples of social issues they could study for this project were:
• Domestic violence
• Substance abuse (Smoking, alcohol, drugs)
• Education (the lack of it) • Homeless people
• Stray animals
• The role of women in the society
• Problems of traffic and transportation etc.…

After they decided on the social issue they would like to address, the students were to come up with an imaginary non-profit organization as the source of campaign, and design a logo for it.

The next phase required them to come up with a design concept and apply it in the form of TV-Cinema Ad., story board, a billboard and a newspaper advertisement, promotional items were the laststage of the project.