GRAPHIC DESIGN V/VI - GRA 401/402

(GRA 401) PROJECT 1 - CORPORATE IDENTITY AND INFORMATION GRAPHICS DESIGN FOR THE MUSEUM OF ANATOLIAN CIVILIZATIONS

2008-11-02T13:55:00.022+02:00

MERVE AKTAŞ

AYŞE DOĞAN

FİGEN KETEN

(GRA 401) PROJECT 4 - SOCIAL CAMPAIGN

2008-03-25T22:33:00.000+02:00

This project focuses on the social campaign. Social awareness campaigns are usually organized by non-profit organizations with the aim of creating the consciousness and having effects on the society and selected culture. They are usually based on the current social, cultural, political or economical problems that already exist.

The topic of the campaign is “Global Warming”.

In the first phase of the project, students should discuss, criticise and refine their concepts related with the subject. This phase requires to make extensive research and brainstorming. After the idea decision, they will work on the issue that is liked to adress and pass to develop a campaign. Students can create graphic solutions by using any tool of visual communication. The medium is free.

At the end of the project, selected works will be exhibited in Ankara’s well-known art gallery “Siyah Beyaz”.

Emre Fuat BAKIR

(GRA 401) PROJECT 3 - MOVIE POSTER

2008-03-25T22:25:00.000+02:00

In this project, you are asked to read a book, or pick a book you have alredy read and have been deeply affected, and imagining that this book is being converted into a script and being produced as a movie, to design the movie poster.

You will be choosing a book which has not been produced as a movie before, and therefore will have no visual reference but your imagination and creativity. The challenge of the project is to take a purely verbal and conceptual idea, and turn it in to a visual medium. In this process of visualization, you will make decisions about actors, settings, costumes, and style of the movie, as well as the concept to put forth in your poster.

After reading the book, you are also asked to submit a paper explaining the summary of the plot,your reason choosing this book and your ideas of visualizing the concept of the book.

It is suggested that you use your own photography and\or illustrations in your poster design, and also pay attention to the visual language generally used in the movie posters, use of typography and organization of information, relationship of image and text, etc.

Meriç KÖSTEM

Maria GONCHAROVA

Ela AĞALAR

Fuat Emre BAKIR

(GRA 401) PROJECT 2 - DESIGNER'S BOOK

2008-03-25T21:49:00.000+02:00

Today, in the age of desktop publishing, we are surrounded by numerous examples of books, magazines, newspapers and other visual media; pages and pages of text and image designed by professionals to create a bright and beautiful way to zero information content. Editorial design has become content without meaning, smartly done up to use combinations of pictures and type so that words become decorative and text merely a component in a visual look.
For once, you as designers are asked to be both the author and the designer of a book. The aim of this project is to author a work from its contents to its design. For you will determine all the components of this work, we will call it: a designer’s book.

Research, compilation, design and execution are among the essential steps you need to take in this project.
The first phase requires you to find a ‘topic’ and make extensive research on it. For a topic, you can select any subject which you find interesting and worth for studying. Please, try not to be very individual or very general, so that you can limit your research. Also, consider your topic’s appeal for your audience. How would it communicate itself and what kind of an effect it will create, if your work is published and placed on a shelf in a bookstore.
When you decide on your topic, you can compile your research materials: illustrations, photographs, drawings, articles, your writings, poetry etc.

Once you have your material before you, you can start working on your format and layout. Note that, the total area of your final work should be equal to 63 x 87cm x (1.5) area at minimum, with at least 12 pages. Another crucial aspect of this project is the proportions between image and text. At least 40% of your final work should be composed of text.
Finally, after you complete your design, you are expected to execute it as a 3D prototype: folded, bound and ready for use designer’s book.

Aslı Deniz Mete

Ela AĞALAR

Onur Karakurt

Maria GONCHAROVA

Meriç KÖSTEM

(GRA 401) PROJECT 1 - LOGO DESIGN

2008-03-25T20:51:00.000+02:00

A corporate logo is the most important component of a brand identity. The shape, color, typeface, etc. Should be distinctly different from the others in a similar market. The most effective logos are the ones that are instictly recognizable, and that evoke some sort of emotional response. Well designed logos work well at different sizes, and even in one color.

“As a graphic symbol of a company, product or service, a logo is visual communication at its most basic-The purest form of graphic design. Our challenge in creating these symbols is to express the value, personality, characteristics and essence of a company or product a cross barriers of language and culture in aclear, concise and unique manner.

A logo acts as a primary identifier. When properly designed, it immediately and consistently evokes recognition and inspiration in all who encounter it. This symbol must convey the quality and authenticity of the client’s product or service in order to rise above the rest.

A logo, because its usage determines how its perceived, it must always be accompanied by standards and guidelines for usage. In most cases alogo must be applicable both in black and white in color, in multiple sizes, in both still and animated forms, and across numerous media. From print to broadcast to the world wide web, asuccesful logo must translate well in modes of communication. ”*

“Logo design is asimplification of an idea using basic graphic forms. To day’s life dictates fast and persise communication. The logo is the fastes communication. In the world of graphic communications. **

A logotype is brandname set in a special typeface\font arranged in a particular , but legible, way; which uniquely identifies corporations, products, services, institutions, agencies, associations, events, or any kind of organizations in order to differentiate publicly the owner of the logotype from the other entities.

In this project you are asked to design a logo, consisting of a logotype and an emblem, for a new modern international sports company: "cross" which aims to compete with brands like Nike and Adidas.

Aslı Deniz METE

Ela AĞALAR

Fuat Emre BAKIR

Maria GONCHAROVA

Meriç KÖSTEM

Neslihan TEPEHAN

(GRA 401) PROJECT 1 - LOGO DESIGN

2007-02-08T14:46:00.000+02:00

A corporate logo is the most important component of a brand identity. The shape, color, typeface, etc. should be distinctly different from the others in a similar market. The most effective logos are the ones that are instictly recognizable, and that evoke some sort of emotional response. Well designed logos work well at different sizes, and even in one color.

A logotype is brandname set in a special typeface\font arranged in a particular , but legible, way; which uniquely identifies corporations, products, services, institutions, agencies, associations, events, or any kind of organizations in order to differentiate publicly the owner of the logotype from the other entities.

In this project the students were asked to design a logo, consisting of a logotype and an emblem, for a new modern international sports company: "steps" which aims to compete with brands like Nike and Adidas.

In groups of 5 or 6 people, they first started a research and a visual collection of five main competitors: Nike, Adidas, Puma, Reebok and Slazenger. Each group would pick one of these and make a extensive research of its logo development, brand identity, marketing strategy and general concept. Researches and visual material presented in class. On final submission, on an A3 sheet, they were asked to show a color and black and white application of logo, 15 cm x 15 cm each; as well a color and black and white scalled application, 3 cm x 3 cm each.

Melis BAGATIR

Funda CEVİK

Fulya GUNEY

Secil KAYA

Tugce KAYNAK

Kutan URAL

(GRA 401) PROJECT 2 - DESIGNER'S BOOK

2007-02-08T14:40:00.000+02:00

Today, in the age of desktop publishing, we are surrounded by numerous examples of books, magazines, newspapers and other visual media; pages and pages of text and image designed by professionals to create a bright and beautiful way to zero information content. Editorial design has become content without meaning, smartly done up to use combinations of pictures and type so that words become decorative and text merely a component in a visual look.

For once, the students as designers are asked to be both the author and the designer of a book. The aim of this project is to author a work from its contents to its design. Since the students determined all the components of this work, it is called a "designer’s book".

Research, compilation, design and execution are among the essential steps they needed to take in this project.
The first phase required them to find a ‘topic’ and make an extensive research on it. For a topic, they could select any subject which they find interesting and worth for studying. The students tried not to be very individual or very general, so that they could limit their research. Also, they considered their topic’s appeal for the audience. How would it communicate itself and what kind of an effect it would create, if their work is published and placed on a shelf in a bookstore.

When they decided on their topic, you compiled their research materials: illustrations, photographs, drawings, articles, your writings, poetry etc. Once they had their material ready, they started working on their format and layout.
Finally, after the students completed their design, they were expected to execute it as a 3D prototype: folded, bound and ready for use.

Melis BAGATIR

Funda CEVIK

Fulya GUNEY

Secil KAYA

Tugce KAYNAK

Pinar TUREL

Kutan URAL

(GRA 401) PROJECT 3 - TURKISH CINEMA POSTER

2007-02-08T14:36:00.000+02:00

As early as 1896 Cinématographie Lumiere was introduced to Turkish society. Since the first film by a Turkish cinematographer ( Fuat Uzkınay, "Ayastefenos’taki Rus Abidesi'nin Yıkılışı", 1941, the film industry practiced a vast array of genres, raising notable directors and films.

Directors such as Lütfü Akat [Kanun Namına, 1952], Memdüh Ün [Üç Arkadas, 1958], Metin Erksan [Acı Hayat, 1962; Yılanların Öcü,1952; Sevmek Zamanı,1965] helped to establish a certain cinematic language. Their research in cinema was carried further by younger generations of directors and their works, such as Yılmaz Güney [Umut, 1970], Atıf Yımaz [Aaah Belinda, 1986], Erden Kıral [Hakkari'de Bir Mevsim, 1986], Tunc Başaran [Uçurtmayı Vurmasınlar, 1988]

To day, Turkish cinema exhibits colorful background ranging from melodrama to action drama to comedy with me tasted cult figures like Turist Ömer, Şöför Nebahat or Şaban. With new productions and directors, like R. Erdem, F. Özpetek, Gani Müjde,Y. Erdogan, etc.Turkish cinema continues its development both in commercial and independent directors.

In this project, the students were required to choose and study a film in Turkish cinema, and design a poster for it. The films should represent the time period 2000-2006, and as being an entertainment poster, the visual impact of the students' work is, as equally important as its success in representing the contents of the film.

Melis BAGATIR

Funda CEVIK

Fulya GUNEY

Tugce KAYNAK

Secil KAYA

Pinar TUREL

Kutan URAL

(GRA 401) PROJECT 4 - SOCIAL CAMPAIGN

2007-02-08T14:31:00.000+02:00

This is a four-piece project where the students conceptualized and worked on a social awareness campaign. Social awareness campaigns are usually organized by non-profit organizations with the aim of creating a consciousness and making a change in the society and culture. They are usually based on the current social, cultural, political or economical problems that exist in a society.

In this project, the students were asked to address the current social problems that exist in our society and create a conceptual solution using the tools of visual communications.

The first phase required the students to find a ‘topic’ and make an extensive research on it. Some examples of social issues they could study for this project were:
• Domestic violence
• Substance abuse (Smoking, alcohol, drugs)
• Education (the lack of it) • Homeless people
• Stray animals
• The role of women in the society
• Problems of traffic and transportation etc.…

After they decided on the social issue they would like to address, the students were to come up with an imaginary non-profit organization as the source of campaign, and design a logo for it.

The next phase required them to come up with a design concept and apply it in the form of TV-Cinema Ad., story board, a billboard and a newspaper advertisement, promotional items were the laststage of the project.

Melis BAGATIR

Funda CEVİK

Fulya GUNEY

Tugce KAYNAK

Pinar TUREL

Kutan URAL